5 audiences you should exclude from your PPC campaigns

2 December 2019 0

Negative audiences help reduce wasted spend and prevent shoppers from being retargeted with products too many times. Please visit Search Engine Land for the full […]

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More EU antitrust heat for Google (and Facebook) over data collection

2 December 2019 0

In a separate matter, 41 shopping comparison sites want the European Commission to further penalize Google in shopping search. Please visit Search Engine Land for […]

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Google confirms Nov. 2019 Local Search Update

2 December 2019 0

Google added neural matching in local search, which is why many are seeing local ranking changes in the past month. Please visit Search Engine Land […]

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How to Improve Search Engine Results with Structured Data – How to improve your search engine results and generate more website traffic with structured data.

2 December 2019 0

The way that search engines like Google interact with websites is changing. If you think back ten or even five years ago, you’d agree that […]

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How to manage search terms in the new match type world

2 December 2019 0

A look by Brad Geddes at the impact of close variants updates and the analysis and workflow necessary to maintain control and conversions. Please visit […]

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