The importance of SEO in omni-channel marketing, part 2

10 March 2016 0

Search engine optimization is a critical component of digital marketing, but how can you incorporate it into your omni-channel marketing strategy? Columnist Trond Lyngbø lays […]

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Google PLAs: Testing scrollable carousel on desktop & numbered rankings for “best” products go live

10 March 2016 0

The desktop carousel test simulates mobile. A new ranking treatment for “top rated” products is now live on mobile and desktop. The post Google PLAs: […]

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Searchmetrics study shows most apps are not utilizing the Google App Indexing API

10 March 2016 0

While most top web sites have apps, only 30% of those Android apps & 19% of those iOS apps have deployed App Indexing. The post […]

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20 Steps To Starting Your Own 6-Figure Digital Marketing Agency Today

10 March 2016 0

Starting your own agency can be confusing, can’t it? There just aren’t any good resources out there to show you how to do it. You’re […]

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The winners and losers of ‘mobilegeddon’ in the UK

10 March 2016 0

Our good friend Juan González from Sistrix has taken a look at the winners and losers of Google’s 2015 mobile friendly update.  Last week’s Mobile […]

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Great Online Content Becomes More Imperative Than Ever in 2016

10 March 2016 0

You’ve probably heard all of them: the predictions SEOs, writers, and marketers make about what the new year will bring for content, SEO and traffic. […]

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SearchCap: Google PageRank dead, Google Travel expands, Bing period table & more

9 March 2016 0

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Google PageRank […]

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Calculating the value of organic traffic

9 March 2016 0

Need another way to express the value of SEO? Columnist Clay Cazier details a way to assign value that a PPC-minded manager will appreciate. The […]

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Brand Bidding & PPC Optimization: Partner Relationships (Part 4 of 8)

9 March 2016 0

In this installment of her multi-part series on brand bidding, columnist Lori Weiman discusses how to use strategic partnerships to increase paid search performance. The […]

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Destinations on Google delivers new travel planning experience for mobile users

9 March 2016 0

A mobile search for a continent, country or state, along with the word “destination” or “vacation,” will return a series of travel options. The post […]

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