Google is coming for Facebook budgets with Discovery ads, now available globally

27 May 2020 0

Discovery campaigns are available to all advertisers globally. Please visit Search Engine Land for the full article. Source: Search Engine Land Link: Google is […]

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Analyze retail category performance across Google Ads Search and Shopping campaigns

26 May 2020 0

The cross-channel reporting is designed to help retailers and brands better understand and optimize ad performance across campaign types. Please visit Search Engine Land for […]

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What’s the right messaging when customers are divided about reopening? [Video]

26 May 2020 0

And, what to do when there’s no easy way to appeal to everyone. Please visit Search Engine Land for the full article. Source: Search […]

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Google Assistant’s ‘confirm with voice match’ gives new meaning to ‘contactless payments’

26 May 2020 0

Intriguing new feature could simply be a test or the future of shopping on the Google Assistant. Please visit Search Engine Land for the full […]

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Blogging for Shopify: A unique SEO approach

26 May 2020 0

Shopify stores may need to create blog content to rank for keywords that seem strictly transactional. Please visit Search Engine Land for the full article. […]

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Facebook Shops: Up next on Live with Search Engine Land

25 May 2020 0

Facebook CEO Mark Zuckerberg calls Facebook Shops “the biggest step” the company has taken to unify e-commerce across its family of apps. Let’s talk about […]

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Let’s hope COVID-19 isn’t a ‘mass extinction event’ for small businesses

22 May 2020 0

SMBs spend billions annually on digital advertising and marketing services. Please visit Search Engine Land for the full article. Source: Search Engine Land Link: […]

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Marketing during COVID means ongoing experimentation [Video]

22 May 2020 0

Why you should continue to test and adjust messaging as customer needs and behaviors shift. Please visit Search Engine Land for the full article. […]

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Call Analytics tools in the spotlight: Marketing’s unsung heroes

22 May 2020 0

The current environment is spurring a resurgence of voice calls — a medium ripe with potential for analysis and insights. Please visit Search Engine Land […]

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How to measure content KPIs during COVID [Video]

21 May 2020 0

The traditional performance metrics aren’t going anywhere, but they are taking a back seat as qualitative data steps to the forefront. Please visit Search Engine […]

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