Balance your spend across YouTube and TV with Reach Planner

20 November 2019 0

YouTube is focused on helping brands reach their audiences and drive business impact. That’s why we launched Reach Planner in April 2018 to give advertisers […]

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2019 holiday checklist: help shoppers find local stores

12 November 2019 0

The holidays are a critical time of year for your stores, as shoppers stop in to get an item quickly or see it in person. […]

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2019 holiday checklist: Inspire shoppers with gift-giving ideas

5 November 2019 0

Whether they’re shopping for themselves or for others, 48 percent of today’s shoppers say they’re open to buying from new retailers during the holiday season. […]

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Shaping ad experiences to an evolving YouTube viewership

31 October 2019 0

Think back … can you remember the first time you heard about YouTube? Or even better–can you recall the first video you watched? It’s a […]

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Get your products in front of holiday shoppers

30 October 2019 0

In three weeks, consumers will have their devices in hand and be ready to line up at stores to continue their holiday shopping over Black […]

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Investing in the next generation of measurement on YouTube

16 October 2019 0

Ad reporting and measurement is an important part of getting digital advertising right. We invest a lot to help our advertisers understand the value of […]

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Google Ad Grants help a U.K. nonprofit save lives

10 October 2019 0

Editor’s note: Today is World Mental Health Day, a day run by the World Health Organization with the aim of breaking down the stigma of […]

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A privacy-safe approach to managing ad frequency

8 October 2019 0

At Google, we believe it’s possible to improve user privacy while preserving access to the ad-supported web. Back in August, we shared an update on […]

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Simpler ways to drive growth across the customer journey with video

23 September 2019 0

Consumers are moving faster, jumping from channel to channel, and researching more often in unexpected ways. This explosion of touchpoints means more opportunities—and more complexities—for marketers. […]

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Google Ads auction-time bidding comes to Search Ads 360

18 September 2019 0

Smart Bidding in Google Ads uses machine learning to set bids at auction-time by factoring in a wide range of signals that help predict performance. […]

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