Cross-channel attribution via incrementality measurement: Measured CEO/Co-founder

19 August 2019 0

“While multi-touch attribution (MTA) was supposed to end the struggle to prove campaign value, all it has proven is that it’s extremely expensive, time-consuming, and […]

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Consumers expect high EQ from brands, especially for purchases >$100

19 August 2019 0

When it comes to making high-stakes purchase decisions, consumers usually want an actual person to help them make the right decision. Just having script-reading salespeople […]

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Video marketing trends CMOs need to know

16 August 2019 0

There’s a lot of pressure on marketing decision-makers to jump on the latest innovations and video marketing trends. And sometimes that pays off. But sometimes […]

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WhatsApp, Messenger, Facebook were top 3 apps downloaded worldwide in Q2 2019

16 August 2019 0

These are the most popular apps downloaded worldwide for Q2 2019. What can we learn from these as marketers and how can we improve our […]

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Adobe on how to select and future-proof your CMS

15 August 2019 0

The global content management market accounted for just under $5 billion in 2017 and is expected to reach over $14 billion by 2024. The market […]

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Is Google leading the image recognition engine race?

15 August 2019 0

A new report by Percifient Digital has sought to compare some of the key players in the image recognition engine sector. Published in July – […]

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Why marketing attribution hasn’t lived up to the hype—yet

14 August 2019 0

Cross-channel marketing measurement has been through a tremendous evolution over the last 10-plus years. Today more than ever, cross-channel measurement is evolving and adapting to […]

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60% of podcast listeners report looking up a product or service after hearing an ad

14 August 2019 0

According to new data released Wednesday morning from Adobe, podcast advertising continues on the rise. Podcast mobile app usage is up 60% since January 2018, […]

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The creative’s critical role in online-to-offline customer experiences

13 August 2019 0

Historically, enterprises have looked at design as a business function focused on aesthetics and usability. But today, design must become a core part of every […]

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Customer experience via the contact center: Q&A with Calabrio CMO Rebecca Martin

12 August 2019 0

In 2018, poor customer service reportedly cost US companies $75 billion, up from $62 billion in 2016. Understandably, customer experience has been a top priority […]

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