Optimizely speeds up site testing with new Performance Edge

12 September 2019 0

Optimization platform Optimizely is out today with Performance Edge, which it says improves the speed at which user tests run in browsers. In a typical […]

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How S’well uses Curalate to drive sales with AI + user-generated content

12 September 2019 0

User-generated content (UGC) produced by customers who support specific brands is a growing trend thanks to the ubiquity of mobile devices and social media. UGC […]

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AI: McKinsey research forecasts positive impact of technology on job security and well-being

11 September 2019 0

Recent research has reinforced ideas that frontier technologies such as AI will boost job security rather than threaten it. The report, Tech for Good: Smoothing […]

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Adobe unveils Customer Journey Analytics with new Adobe Analytics UI

10 September 2019 0

In March, Adobe made its Experience Platform globally available, integrating real-time customer data from multiple sources into profiles that could employed to personalize content or […]

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Data privacy: What should marketers be doing to prepare for regulation?

10 September 2019 0

Data privacy is a hot topic right now, and rightly so. The Facebook + Cambridge Analytica scandal brought the issue of data misuse to widespread […]

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AT&T relaunches AppNexus’ SSP as Monetize, now with OTT

9 September 2019 0

In August of last year, AT&T announced it had completed its purchase of major ad platform AppNexus. Late last week, the telco giant said it […]

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The Transformation of Search Summit 2019: Speakers, agenda, FAQ

9 September 2019 0

On October 25, 2019, ClickZ  will host the second annual Transformation of Search Summit, in partnership with Search Engine Watch. The event will take place […]

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IAB Tech Lab proposes vision of a post-cookie ‘user token’ for web-based identity

6 September 2019 0

With browsers and privacy regulators increasingly unhappy with third-party cookies, the Interactive Advertising Bureau (IAB) Tech Lab made a pitch this week for a new […]

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There’s no one-size-fits-all when it comes to deploying martech

5 September 2019 0

According to a November 2018 Gartner report, marketing technology currently accounts for nearly one-third of a CMO’s marketing budget, making it the single largest area of […]

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Finance platform Kabbage acquires SMB data provider Radius Intelligence

5 September 2019 0

Automated lending platform Kabbage announced this week it will acquire B2B customer data platform Radius Intelligence, which assembles disparate data sets about small businesses into […]

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