People choosing trusted brands but marketers pulling brand campaigns

30 April 2020 0

Performance marketing is winning, just as consumers may be putting more emphasis on brands. Please visit Search Engine Land for the full article. Source: […]

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Have we hit bottom yet? What new earnings reports say about COVID’s impact on digital advertising

30 April 2020 0

The hit in mid-March was sudden and dramatic, but there appear to be signs, including from media buyers, that the worst is over. Please visit […]

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Why businesses that prioritized martech, data and organization are faring better during COVID [Video]

30 April 2020 0

The struggles of companies without solid data practices are now exacerbated, said Brad Geddes in this clip from Live with Search Engine Land. Please visit […]

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Microsoft: Search, LinkedIn ad revenue took a big hit due to COVID-19

30 April 2020 0

Search advertising grew by just 1% in the third-quarter of fiscal year 2020. That could spell opportunity for some advertisers. Please visit Search Engine Land […]

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Stopping bad ads to protect users

30 April 2020 0

People trust Google when they’re looking for information, and we’re committed to ensuring they can trust the ads they see on our platforms, too. This […]

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Google removed 2.7 billion bad ads, nearly 1 million ad accounts in 2019

30 April 2020 0

This year,the company says it has removed “tens of millions” of COVID-19 related ads. Please visit Search Engine Land for the full article. Source: […]

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Facebook Q1 earnings: Investors excited about ‘signs of stability’ in ad revenues

29 April 2020 0

Flat is the new growth. Please visit Search Engine Land for the full article. Source: Search Engine Land Link: Facebook Q1 earnings: Investors excited […]

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Why updating your messaging is the best strategy right now [Video]

29 April 2020 0

‘This works, you should be doing this all the time instead of these hard, shove-it-down-their-throat sales tactics.’ Please visit Search Engine Land for the full […]

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Facebook expands test for in-stream ads on Live

29 April 2020 0

Advertisers concerned with brand safety can choose to exclude ads from appearing in Live content. Please visit Search Engine Land for the full article. […]

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Microsoft Advertising UI: What is new so far

29 April 2020 0

Love it or hate it, the double sidebar makes context switching a lot easier as you move between ad accounts or from other search engines. […]

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