Cross-channel attribution via incrementality measurement: Measured CEO/Co-founder

19 August 2019 0

“While multi-touch attribution (MTA) was supposed to end the struggle to prove campaign value, all it has proven is that it’s extremely expensive, time-consuming, and […]

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Consumers expect high EQ from brands, especially for purchases >$100

19 August 2019 0

When it comes to making high-stakes purchase decisions, consumers usually want an actual person to help them make the right decision. Just having script-reading salespeople […]

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FTC smacks down anti-review ‘non-disparagement clauses’ in form contracts

19 August 2019 0

Make sure your contracts don’t have terms that violate the CRFA. Please visit Search Engine Land for the full article. Source: Search Engine Land […]

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Google Ads to remove accelerated ad delivery option next month

19 August 2019 0

Search and Shopping campaigns using accelerated delivery will be switched to standard delivery by October 1. Please visit Search Engine Land for the full article. […]

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Voice assistant usage now at ‘critical mass’ as Google Assistant crowned smartest

19 August 2019 0

Google Assistant scored 93%, Siri 83% and Alexa got 80% of answers right in a recent study. Please visit Search Engine Land for the full […]

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Why is there so little innovation in local?

19 August 2019 0

The alpha and omega of local is now Google. Please visit Search Engine Land for the full article. Source: Search Engine Land Link: Why […]

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Video: A chat with Greg Sterling, longtime writer on mobile, local and search technology trends for Search Engine Land

19 August 2019 0

Enjoy the chat I had with Greg Sterling about his background as a lawyer and his journey as a search industry expert. Please visit Search […]

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Are SKAGs dead after Google’s latest match type changes?

19 August 2019 0

PPC pros can now leverage new ad formats like RSAs to further boost auction-time relevance. Please visit Search Engine Land for the full article. […]

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6 SEO Trends to Boost Your ROI and Your Visibility

19 August 2019 0

SEO is a living beast. It grows, it changes, and, sometimes it’s moody. So it’s only natural that we analyze SEO trends every once in […]

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Instagram to Crack Down on Fake Stories Views via @MattGSouthern

16 August 2019 0

Instagram is reportedly working on a solution for the wave of inauthentic story views that has spread throughout the network.The post Instagram to Crack Down […]

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